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Most CRM solutions contain information about customer preferences, which email marketing software can leverage to generate campaign mailing lists based on demographics, interests, or past purchases. Integration eliminates the need for double entry of contacts and ensures that leads and customer data is consistent across all systems.
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Most email marketing software lets users embed social media sharing buttons, extending your reach even further when subscribers use those sharing options. Easily shareable: Marketing campaign subscribers can forward and share emails with their personal networks with a simple click, helping you extend your reach beyond your established audience.Users can address each customer by name, personalize subject lines, include previously browsed products, reference membership milestones, and add loyalty/reward information. Message personalization: Email marketing software lets businesses customize messages for unique audiences based on their interests, location, purchase behavior, and more.